Becoming a RED-C Underwriting Partner
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listeners have a positive image of businesses that support Catholic Radio.
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"I'm getting the direct sales, yes, but I am becoming for recognized in the Catholic Community, and there are some amazing benefits to that.”
- Current RED-C Radio Underwriting Partner
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Here's what you need to know before becoming an Underwriter:It is......easy...cost-effective...tax-deductible
When you become an Underwriter, you invest in your public relations, brand visibility, and community recognition. Don’t let your business get lost in the noise of commercial radio. RED-C’s exclusive sponsorship identification helps your name stand out.
An on-air underwriting announcement clearly communicates who you are, what you offer, and your active support of Catholic Radio, while helping make listeners’ favorite RED-C programs possible.
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Diamond Partner Benefits
- Specific Show underwriter, 2 spots per weekday
- 50 runs of station spots per month
- Prominent link on the RED-C website
- Generosity sponsorship table at the annual Family Banquet ($5,000)
- Prominent logo placed on sponsorship signage
- Featured as key sponsor for a local event and remote broadcasts
- Podcasting sponsorship
- Annual luncheon for up to 4 company representatives with a RED-C staff member
- Monthly social media marketing thanking company for partnership
- Monthly email recognition about partnership in the RED-C email newsletter (The Current)
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Platinum Partner Benefits
- Specific show underwriter, 1 spot per weekday
- 50 runs of station spots per month
- Large link on the RED-C website
- Charity sponsorship table at the annual Family Banquet ($2,500)
- Large logo placed on sponsorship signage
- Initial social media blast thanking company for partnership
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Gold Partner Benefits
- Specific show underwriter, 1 spot per weekday
- 30 runs of station spots per month
- Logo on the RED-C website
- Joy sponsorship table at the annual Family Banquet ($1,000)
- Logo placed on sponsorship signage
- Initial social media blast thanking company for partnership
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Silver Partner Benefits
- 30 runs of station spots per month
- Logo on the RED-C website
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Bronze Partner Benefits
- 8 runs of station spots per month
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Radio Underwriting FAQ's
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The F.C.C. authorizes non-commercial stations to acknowledge gifts or grants from businesses or organizations that underwrite specific programs or portions of programming. Recognition of those gifts on the air is referred to as an underwriting message. Underwriting is a cost-effective investment in public relations, image promotion, and recognition. Your business or organization receives on-air credit at the beginning and end of each program, or hourly as length allows. Don't let your name get lost in the commercial radio confusion – let RED-C's exclusive identification work for you. Your underwriting announcement informs the listener who you are and what you provide, that you are an active supporter of Catholic Radio, and that you are making their favorite RED-C program possible!
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It's simple. Download the packet linked below, fill it out, and email it to [email protected]
CLICK HERE TO DOWNLOAD the RED-C Underwriting Contract
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Underwriting is assistance in the form of money, goods, or services provided by businesses and not for profit organizations in support of general or specific RED-C programming. Underwriting provides operating funds for RED-C, future growth and programming to strengthen RED-C's image within the community. Underwriting also provides opportunities for participating businesses to showcase their support for our programming.
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While underwriting is not commercial advertising, it can provide your firm with some of the same benefits plus some that commercial advertising can't offer. Research indicates that Catholic Radio is not only a powerful evangelization tool, but an excellent public relations tool, as well. Our listeners have a positive image of businesses that support Catholic Radio and report their purchasing decisions are influenced by such underwriting support.
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Thank you so much for asking! We love to talk about our Underwriters. And why wouldn't we; they're the reason our programming happens!
For a full list of our current Underwriters, click HERE.
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Classified as 'Donations,' Underwriting spots may be acknowledged by a brief announcement, generally 30 seconds or less.
Permitted:
• Name of donor
• Slogan or logo identifying the donor (audio or visual)
• Brand name may be included
• Address, telephone number, and web site
• A value neutral description of products, goods, and services
Prohibited:
• Price information
• Comparative or qualitative statements
• "Calls to action" or statements encouraging listeners to contact or patronize the donor
• Repetitive statements (giving name / address several times in one announcement).
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As per FCC regulations, stations may run programs and announcements from bona fide non-profit entities if the material aired is deemed as advancing the public interest, rather than in return for consideration.
Permitted: - Everything a for-profit entity is allowed plus:
• "Calls to action"
• Price information ("suggested donation")
• Printed materials and audio / video tapes may be offered and brief requests for donations
• Comparative or qualitative statements
Prohibited:
• Announcements totaling more than three minutes out of a thirty-minute program encouraging the listener / viewer to "send a donation"
• An NCE is forbidden to "interrupt regular programming" to raise money for any purpose except its own operating expenses. Specifically, money can NOT be raised to help victims of disasters or groups like the Red Cross or Salvation Army, unless done as occasional brief Public Service Announcements.
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Noncommercial Educational (NCE) radio and TV stations are forbidden by the FCC from airing commercial "spot announcements," paid programming from businesses/individuals, or raising money for any purpose except the station's own expenses. Educational radio/TV stations are permitted to:
• Air "enhanced underwriting announcements" acknowledging financial support from businesses and "for-profit" organizations.
• Accept financial underwriting to air programming provided by non-profit organizations such as churches, ministries, and civic clubs and associations. These programs must be aired "in the public interest" and not "because of financial considerations."
• Solicit donations from individuals and families. These are tax deductible and receipts must be mailed to all donors.
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No worries, we totally get it. This can be new for a lot of us.
For more information about underwriting, the underwriting levels, or for additional ways to support RED-C, please call us at (979) 255-2633.
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The RED-C Apostolate (RED-C Ministries) is a 501(c)(3) corporation. Therefore, all RED-C Catholic Radio stations are non-profit, non-commercial educational radio stations. All contributions may be tax deductible, so consult your tax preparer.
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